Palmetto, a clean technology company focused on the distribution and democratization of clean energy products, announced that it has raised $6 million. The round was led by Greycroft, with participation from Lerer Hippeau, Box Group, and NBA commissioner emeritus David Stern.

Palmetto harnesses its expertise in software, fulfillment, and financial solutions to streamline the deployment of clean technology products to homeowners. The firm has structured, financed, and developed clean energy projects across four continents and 22 countries since its inception in 2009, but today focuses solely on the residential sector in North America.

“For the last decade, our focus has been to educate the broader market about the value of a clean energy future. For most of our customers, that equates to one question – can clean technology help me save money?” said Chris Kemper, Founder & CEO of Palmetto. “With this round, we plan to broaden the reach of Alchemy, our core software product. The solution helps our solar sales partners streamline the selling process by giving agents the ability to generate custom proposals in less than 30 minutes and by brokering access to industry leading financing, policy insights, installation services, and fulfillment. As Alchemy drives distribution, in time, we expect our brand will become the go-to source for consumer utility savings across the country and beyond.”

Palmetto focuses on residential solar, storage, energy efficiency, and in-home IoT products that help consumers save. Other services range from energy consumption analytics to solar production support.

“We’ve reached an inflection point in the renewable market where transitioning to solar can create immediate cost savings for homeowners with no cash outlay, ” said Greycroft Principal Will Szczerbiak. “Palmetto’s solutions enable distribution at scale via a large network of solar dealers, and by delivering a best in class experience to homeowners, Palmetto is positioning itself to power the world’s transition to a clean energy future.”

Installation of products and services sourced through Palmetto can help consumers shave significant dollars off their annual electric bills while reducing their personal carbon footprints.

On explaining his reason to invest in the clean energy firm, former NBA Commissioner David Stern said, “In today’s political climate, it has become clear that it will be the burden of business and the populace to make clean energy a priority.” Stern continued, “This team has the right mix of passion and experience to lead us into a future powered by renewable energy. I am excited to be part of such an important company.”