Blackbaud Announces Cloud Solution for Higher Education, Enabling Institutions to Manage the Complete Student Lifecycle

Staff Report From Charleston CEO

Wednesday, October 10th, 2018

Building on decades of leadership in the higher education community, Blackbaud BLKB, -14.03% the world's leading cloud software company powering social good, today announced the Cloud Solution for Higher Education with the introduction of a new Education Management portfolio and the addition of stewardship management and guided fundraising tailored for higher education. Blackbaud offers the most robust advancement capabilities on the market and is now enabling higher education institutions to manage the complete student lifecycle—from admissions to alumni engagement. The announcement was made during bbcon 2018, the premier tech gathering for social good, taking place this week in Orlando, Fla.  

"Today's announcement of the Cloud Solution for Higher Education is the next step in Blackbaud's continued commitment to provide comprehensive, purpose-built cloud solutions that drive digital transformation in every market we serve," said Mike Gianoni, president and CEO, Blackbaud. "We are proud that thousands of higher education institutions across the world currently partner with Blackbaud to drive success. Now, with the introduction of our new Education Management capabilities and addition of new stewardship management and guided fundraising solutions, colleges and universities now have access to even more tools to help them achieve their goals."

Education Management at a Glance

Blackbaud's new Education Management portfolio includes student information, recruiting and enrollment management, school website systems and learning management, enabling institutions to build a connected campus that delivers a better student experience.

"Our admissions team is creating processes that can be done in the software instead of manually—it's very freeing to have all of these options that we never had before," said Martha Stocker, software support administrator, Lutheran College of Theology at Chicago. "Blackbaud's education management capabilities provide us with one system that maintains all the information rather than multiple systems that don't talk to each other. There is a lot of excitement here because we have not had the tools to be strategic with how we recruit."

The Cloud Solution for Higher Education

Blackbaud's Cloud Solution for Higher education combines Blackbaud's proven leadership in higher education—including fundraising and relationship management, analytics, financial management, grant and award management, and marketing—with its new education management capabilities. Today, Blackbaud also announced the addition of the following solutions tailored to higher education:

  • Blackbaud Stewardship  Management:  This software transforms donor relations by making it easy to collect quality impact statements and share them with donors. Blackbaud Stewardship Management enables education institutions to collect communication from scholarship beneficiaries and provide it to the right donors—providing personalization and connectivity at scale to simplify a formerly time-consuming process.    

  • Blackbaud Guided Fundraising: Made possible by Blackbaud's acquisition of Reeher in May 2018, Blackbaud Guided Fundraising provides the tools, automation, and project management capabilities that annual giving teams need to scale a multi-channel, person-to-person fundraising strategy. Blackbaud Guided Fundraising will enable education institutions to better leverage student fundraisers through coordinated phone, email, SMS, direct mail, and online payments, allowing students to engage with donors directly with personalized messaging across multi-channel communications streams, while ensuring effective engagement through algorithm-driven predictive segmentation and real-time donation processing.

Key outcomes of Blackbaud's Cloud Solution for Higher Education include enabling universities and colleges to advance their institutions with increased revenue, deepen alumni engagement and enhance community outreach, connect departments and students, and improve the student and alumni experience through high-impact lifecycle management.  

"Alumni communities are more dispersed than ever before, and alumni and campus communities have new and sophisticated expectations," said Tim Hill, president and general manager, Blackbaud Higher Education Solutions. "Helping institutions of all sizes reach their goals and achieve success is one of the reasons we come to work; we're constantly innovating to meet their needs. Our purpose-built cloud solutions for higher education ensure a thriving institution both today and in the future, with unmatched solutions, analytics, and expertise that span the complete student lifecycle."