Benefitfocus, Inc., a leading cloud-based benefits management platform and services provider, announces Annmarie Fini's promotion to Executive Vice President of Customer Success. Fini leads the company's Customer Success Organization (CSO), overseeing the end-to-end experience for Benefitfocus' customers and partners. Creating this executive officer position for the CSO not only recognizes her many contributions to Benefitfocus over the past 20 years, but also the importance of every customer and consumer to the success of the company.

Benefitfocus established its CSO to ensure customers receive personal support in applying technological advancements in benefits administration. The Benefitfocus CSO combines all groups responsible for the end-to-end customer experience to facilitate an effective and consistent customer service model. Now, with Benefitfocus' platform shift fully underway, Fini is responsible for extending the customer service model beyond the traditional open enrollment process to include customer and consumer engagement through the entire year, thus creating new opportunities for our ecosystem partners.

"Annmarie has demonstrated an unwavering commitment to our customers and associates, and she has played a pivotal role in advancing our platform strategy and customer engagement model," said Ray August, Benefitfocus President & CEO. "Over the years, she has become a trusted advisor and ally with our carrier, broker and employer customers. Her leadership of the CSO will help us continue to pursue operational excellence and she will be an instrumental figure in our efforts to attract, engage and retain customers and associates."