Benefitfocus Introduces 'For You SC' to Assist SC Residents Affected by the Economic Downturn

Staff Report From Charleston CEO

Tuesday, May 19th, 2020 directs South Carolinians to a range of insurance, benefits and resources, some of which are only available in the state. This offering, accessible online or via mobile devices, is designed to provide a wide array of options to those facing unemployment or economic uncertainty during this crisis through a single digital experience.  

“Our mission is to connect consumers to the benefits and services that improve their lives and, since the onset of this crisis, we have worked diligently and quickly to help those most directly affected,” said Ray August, president and CEO of Benefitfocus. “We are now paying particular attention to helping those in our home state. For You SC is our initial effort to present a state-focused option to residents who may need them the most.”

Through the end of 2020, Benefitfocus will donate profits generated through For You SC  to the One SC Fund: COVID-19 Response. This partnership between SC Grantmakers Network, Together SC, and the United Way Association of SC will enhance the efforts already underway in several counties and regions across South Carolina to address gaps in the response efforts, including support for communities that lack resources or an organized philanthropic response.

Benefits Options for South Carolina Residents  

According to the U.S. Labor Department, more than 33 million Americans have filed for unemployment insurance in a seven-week period since the start of the coronavirus crisis. Millions of other self-employed workers have seen their income shrink. Many now have to find benefit plans to replace those provided by their former employers or to revisit their current benefits to determine if they meet their needs, and they will have to do so without the help of an employer.

South Carolina residents visiting will find information to help them easily navigate the process of choosing specific benefit options that meet their personal needs, many of which are only available within the state, including short- and long-term health plans from a local provider. Additionally, Colonial Life & Accident Insurance Company, headquartered in Columbia, is offering accident, dental and whole life insurance.

“We are proud to partner with other South Carolina companies to help protect the families, finances and futures of Palmetto State residents,” said Tim Arnold, president and CEO of Colonial Life. “It’s important for families facing unexpected hardships to be able to rely on valuable insurance coverage to remain physically and financially healthy.”

Both the state-focused health plans and national offerings from Doctors on Demand provide virtual care, a service of growing importance as more consumers rely on telehealth as an alternative to in-person care and consultation.

The site will also have access to national offerings, such as: student loan refinancing from CommonBond; auto and home insurance from Liberty Mutual and Bristol West; prescription savings through ScriptSave WellRX; and grocery shopping and delivery services from Shipt.

Benefitfocus plans to offer similarly tailored consumer solutions, such as For You SC, in other states across the country.

Creating Consumer Access – is part of the direct-to-consumer benefits offering through, which launched in April as a resource for independent workers and displaced employees to access a selection of affordable individual and family health plans, as well as a variety of other products and services to support their well-being through this challenging time. reflects Benefitfocus’ long-term strategy to support  consumers’ health and financial well-being. It is designed to help individuals who do not have benefits through an employer or have lost their group benefits and are looking to ensure they and their family have access to health, financial, lifestyle and other benefits.

Benefitfocus has constructed its benefits platform so that users receive access to a personal account where they can shop for individual health plans and voluntary benefits to support them and their family’s needs for life.